BA Mag VIII 1

So I just recently finish Beer Advocate Magazine Volume III Issue 1 (even though the next issue is already in the mail) and this is what I have to say.

bamagiii1

First I need to address the new appearance and format. I know this has been addressed on the website and I know that the Alstrom Bros address it in their Beer Smack section, I’ve listened and there are some good points, but I must say I still don’t like it. The new format is approximately 3/4″ smaller all the way around when held up to previous issues, and the issue appears slimmer, though that could be to the new paper. The paper is now newspaper print and no longer glossy magazine pages, plus the cover (still glossy) is of a lesser quality too. I understand why they have made these changes (being greener, superficial, scalability), but as a paying subscriber and a founder subscriber it hurts a little. It’s like when they slapped the word ‘free’ on the front cover, ouch. I agree the content is the same high caliber beer rag it has always been, but I just wish now I could pick it up for free too. Looking for a Mid-Atlantic (specifically Delaware) distributor of your free magazine, we may be able to make arrangements.

On to the real magazine . . . The BYOB section (the homebrew section) had an interesting article on brewing with science. Basically it threw down like three basic experiments that you can run on a batch of beer to test yourself, like finding out what the absolute lowest attenuation possible is with your specific wort and yeast or determining how stable your wort really is. Once again my favorite section was the 9 Steps to Beerdom where there was an interview with a brewer and brewery I had not heard of, Tonya Cornett at Bend Brewing Company. Sounds like a great right-place-right-time and I-love-my-job double wammy, plus they won Small Brewpub of the Year at 2008’s GABF. A new section (along with the new format and paper) is From the Source where they appear as if they are going to showcase a brewery or brewpub. This issue was 5 Seasons Brewing which I know is one of my buddy Garrett’s all time favorite brewpubs. Seems like a great place, but who knows when I’ll next be in Atlanta. I typically bitch and complain if I mention the beer reviews, so instead this time I’ll draw attention to another new section, the Featured Beer section. This appears to be a one page throw down on a single beer with some extra information besides just tasting, I enjoyed this read much better than the regular tasting notes, this months feature was Jack D’Or from Pretty Things Beer & Ale Project (and yes that’s their real name).

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